About us
CEA Car Products Australia Pty Ltd
CEA Car Products is an Australian automotive accessories supplier focused on delivering reliable, great‑value car care solutions to everyday drivers. Since launching our retail program in 2014, we’ve built a reputation for quality, consistency, and strong retail support.
Our brand portfolio has grown through key partnerships with globally recognised names:
- Michelin — joined our range in 2017, bringing premium wiper technology trusted worldwide.
- Williams — Our founding product, CEA has been proudly importing and distributing Williams since 2014
CEA is proud to supply major retailers including Costco and Bunnings, supporting them with dependable stock flow, clear packaging, and products customers recognise and trust. Whether it’s on the shelf or in the customer’s hands, our focus is simple: quality products, strong brands, and a seamless retail experience.